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Season 2Episode 04

Onboarding The Next Billion

Michael Lwin · MetaMask

About this episode

In this episode of Bullish on Bitcoin Show, Alexei sits down with Mike, Senior Director of Product at MetaMask — the self-custodial wallet that has shaped the on-chain experience for the majority of crypto users worldwide. With a background spanning AMMs and Trust Wallet, Mike brings an outsider-turned-insider perspective on where MetaMask is heading and what it means for Bitcoin DeFi.

From MetaMask's evolution from a developer-only signer into a full personal finance super app, to the surprising data on native Bitcoin-to-EVM swaps, to the hard questions around why centralized exchanges still dominate Bitcoin trading — this episode is packed with sharp takes on where self-custody is winning and where it still has ground to make up.

In this episode, we discuss:

  • How MetaMask evolved from an OG developer tool into a self-custodial fintech app
  • MetaMask USD (MUSD): the native stablecoin offering 3% yield out of the box
  • Is MetaMask becoming a super app — and what does that mean for users?
  • Native Bitcoin support: what users actually do with BTC inside MetaMask
  • The surprising data on Bitcoin-to-EVM swap flows and cross-chain behaviour
  • Why Bitcoin-to-Ethereum is the most traded cross-chain pair
  • The $800B gap: why Bitcoin trading is still dominated by centralised exchanges
  • Institutional vs retail: the 75/25 split that explains on-chain's volume problem
  • Bitcoin's speed constraints and why L2s remain essential for DeFi
  • Why Hyperliquid succeeded where others failed — and what DEXs can learn from it
  • Intent-based systems: how solvers can unlock liquidity for Bitcoin on-chain
  • Self-custody vs custodial: regulatory tailwinds, MiCA, and the path to parity
  • On-chain personal finance: mortgages, lending, and the next wave of DeFi products
  • Why 60% of BOB Gateway power users also use Yield Basis
  • The long-term case for self-custody winning the financial services race
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